Find the real opportunity.
Understand your buyers, audit the journey, and identify what is holding growth back.
OUTPUT A focused 90-day growth plan ↗
CHIP MORENO · FRACTIONAL CMO
Less noise.
More pipeline.
Your fractional CMO. Your hands-on growth partner.
Strategy, content, SEO, and social — working as one.
↳ Human judgment. AI-powered execution. Built around your business.
THE CONNECTED GROWTH SYSTEM HUMAN AT THE CORE
Your ambitionTHE STARTING POINT
Chip MorenoSTRATEGY + EXECUTION
01 Get discovered ↗
02 Build demand ↗
03 Convert intent ↗
ONE PARTNEREVERY CHANNEL, CONNECTEDONE GROWTH PLAN
STRATEGY FIRST+HANDS-ON DELIVERY+AI ACCELERATED=A SMALLER TEAM. A BIGGER POSSIBILITY.
01 / THE SYSTEMYour marketing should
Your marketing should
add up to something.
A content calendar is useful. A connected growth plan is better. I bring the strategy and the execution together, so every move has a job to do.
Build what moves it forward.
Turn the plan into content, search visibility, social presence, and conversion improvements.
OUTPUT A working marketing program ↗
Make the next move smarter.
Measure qualified demand, review what is working, and decide where to double down.
OUTPUT Clear reporting. Better decisions. ↗
The diagram illustrates the process, not a forecast or a promise of results.
02 / CAPABILITIESA full growth toolkit.
A full growth toolkit.
A single point of contact.
Bring the challenge. We’ll pick the right moves.
Each engagement has a defined scope, built around the highest-priority opportunities.
DIRECTION BEFORE DISTRIBUTION● SYSTEM / 01
A clear plan.
With a reason behind every move.
Position your offer, understand your buyer, and focus your resources on the work most likely to matter.
- Positioning & messaging
- Customer journey & channel priorities
- 90-day roadmap & measurement plan
HUMAN LED. AI ENABLED.Built with AI.
Built with AI.
Led by a person.
AI speeds up research, first drafts, repurposing, and analysis. I bring the context, editorial judgment, and accountability.
Your business gets a thinking partner who can execute. Every deliverable still gets a human review.
03 / THE FIRST 90 DAYS
Momentum has a method.
A practical sequence. Clear priorities.
A shared view of what comes next.
DAYS 01–30 / FOUNDATION
Get clear. Get aligned.
Buyer and channel audit. Messaging. Baseline metrics. Prioritized roadmap and first improvements.
DAYS 31–60 / ACTIVATION
Put the plan to work.
Launch the agreed program. Publish, distribute, and improve the path from attention to inquiry.
DAYS 61–90 / OPTIMIZATION
Follow the evidence.
Review lead quality, campaign performance, and sales feedback. Refine the program and next-quarter priorities.
04 / ENGAGEMENTS
The right level of firepower.
Start with clarity. Build into a partnership.
Scope is agreed before work begins.
FIND YOUR NEXT MOVE
Growth Diagnostic
A focused look at where you are and where to go next.
$1,500 / one time
One-week strategy sprint
- Marketing & buyer-journey audit
- Positioning and messaging review
- Prioritized 90-day action plan
- One strategy readout
Best for: a clear direction before investing.
PUT YOUR PLAN IN MOTION EXECUTION
Growth Partner
Consistent delivery for one focused marketing program.
from $4,000 / month
Monthly program & delivery
- One agreed channel or program
- Content production & distribution
- Monthly planning & performance review
- Direct communication with me
Best for: execution with a defined strategy.
BRING IN YOUR MARKETING LEAD
Fractional CMO
Marketing leadership with the hands-on work to back it up.
from $6,500 / month
Leadership + focused execution
- Strategy, priorities & budget guidance
- Execution across up to two channels
- Sales alignment & pipeline reporting
- Weekly working session
Best for: a founder who needs a growth lead.
Indicative pricing in USD. Final scope, deliverables, and terms are set in a proposal. Ad spend, paid software, and specialist production are separate.
05 / INDEPENDENT BY DESIGNChip Moreno.
Chip Moreno.
Your direct partner
in what comes next.
I’m Chip Moreno. I build and operate bootstrapped service and media businesses, including FileAbroad, EcuaPass, and EcuadorTranslations. I bring that operator’s perspective to your marketing strategy and execution.
It’s a fit for founder-led B2B and service businesses with a proven offer, access to sales feedback, and the ambition to build a more intentional marketing engine.
More about Chip ↗A FEW GOOD QUESTIONS
Clarity, up front.
What does a fractional CMO actually do?+
A fractional CMO leads your marketing on a part-time basis: setting priorities, aligning channels, and connecting activity to business goals. Here, that leadership can also include hands-on execution within an agreed scope.
Can one person really do all of this?+
The capabilities are broad; each engagement is focused. We select the highest-priority program or channels, define delivery volume, and work to a realistic schedule. Larger creative or specialist projects are scoped separately.
Will AI write everything?+
AI may support research, outlining, drafting, repurposing, and analysis. Your positioning, final editorial decisions, fact-checking, and approvals stay with people. Sensitive information needs an agreed handling process before it enters any AI tool.
How soon will we see results?+
Early work establishes your baseline and ships the first improvements. Results depend on your offer, market, starting point, and channel. SEO and brand-building take time. We agree on leading indicators and review them alongside lead quality and business outcomes.
Do you guarantee leads or revenue?+
No. I commit to the agreed work, transparent reporting, and clear recommendations. We measure qualified inquiries, opportunities, and sales feedback where data is available, while recognizing the factors outside marketing’s control.
What do you need from me?+
Access to the right business context, existing marketing data, a clear approver, and regular sales feedback. You keep ownership of your accounts and assets. We agree on access and review responsibilities before kickoff.
YOUR NEXT CHAPTER STARTS WITH A PLAN
Make your next
move count.
Tell me where you are. Let’s map what comes next.
Build a starting brief, then send it directly to me for a fit review.