chipmoreno.com

A field guide for remote service founders

The Solo
Founder
System.

Find clients. Close deals.
Deliver from anywhere.

Turn the work of finding clients, selling your service, and delivering it into a routine you can repeat.

Get the book US$29One-time payment

Ebook + eight practical tools. Digital download.
Applicable taxes calculated at checkout.

Read the free six-page sample (PDF, opens in a new tab)

Written by Chip Moreno 01 / Field guide

The Solo Founder System book cover by Chip Moreno
46-page ebook17-page toolkit30-day plan

A business you can run anywhere.
A system you can repeat.

  1. 01Find
  2. 02Sell
  3. 03Deliver
  4. 04Review
01 / The idea

Your business has many jobs.
Give them one operating routine.

You’re the marketer, the salesperson, and the person doing the work. When every job competes for whatever time is left, the calendar fills up while the pipeline stays uncertain.

This book connects the whole loop: a clear offer, steady prospecting, useful content, better sales conversations, dependable delivery, and a working week with room to breathe.

Made for independent consultants, freelancers, and remote service founders who sell and deliver their own work.

02 / Inside the book

Seven chapters.
One connected system.

Build the business.
Then build the way it runs.

  1. 01

    Build an offer you can deliver alone

    Choose a customer, problem, outcome, scope, price, and delivery limit.

    Offer
  2. 02

    Keep your pipeline moving

    Make prospecting a habit with relevant outreach, referrals, follow-up, and a visible next step.

    Prospecting
  3. 03

    Make your marketing work together

    Connect original content across LinkedIn, your website, and an owned email list.

    Marketing
  4. 04

    Run sales calls that lead to decisions

    Discover the real problem, qualify the fit, handle objections, and agree on what happens next.

    Sales
  5. 05

    Build dependable fulfillment

    Connect payment, onboarding, delivery, quality checks, and handoff. Automate the repeatable steps.

    Delivery
  6. 06

    Run a productive remote week

    Protect focus and boundaries, work across time zones, and respond constructively to rejection.

    Productivity
  7. 07

    Scale the right part of the business

    Identify the constraint, plan capacity, and decide when automation or a contractor can help.

    Growth
30

Put it to work over 30 days.

Finish with an implementation plan that turns the ideas into scheduled work.

03 / Included with your book

Read it.
Make it yours.
Put it to work.

Eight practical tools, with guidance or a completed example and a reusable worksheet. Print them, edit them in Word, or move the fields into the tools you already use.

17 pages · PDF + editable Word

  1. 01

    Offer brief

    Define the promise, deliverables, fee, and limits.

  2. 02

    Pipeline tracker

    Give each opportunity a stage, next action, and date.

  3. 03

    Outreach sequence

    Write an introduction, follow-ups, and referral request.

  4. 04

    Content planner

    Turn one buyer question into connected content.

  5. 05

    Sales-call guide

    Structure a 30-minute conversation and its next step.

  6. 06

    Fulfillment checklist

    Track delivery gates and handle automation exceptions.

  7. 07

    Weekly scorecard

    Review activity, outcomes, and capacity.

  8. 08

    Capacity worksheet

    Plan the workload, delivery buffer, and what fits.

04 / Take a look

Practical enough
to use this week.

Each chapter includes a worked example and an immediate action. Follow Alex, a clearly labeled fictional onboarding consultant, as an offer becomes a conversation, a project, and a realistic work plan.

See the writing, design, and approach before you buy.

Read the free sample (PDF, opens in a new tab)

Six pages from the finished book. No signup required.

A real book page: Build an offer you can deliver alone
From the book / Chapter 01
The reusable offer brief worksheet included in the companion toolkit
From the toolkit / Offer brief
05 / A few useful answers

Before you start.

What exactly do I receive?

Your purchase includes the 46-page ebook PDF, the 17-page companion toolkit PDF, and an editable Word version of the toolkit. All eight tools and the 30-day plan are included. Everything is digital.

Who is this written for?

Remote solo service founders: consultants, freelancers, and independent operators who sell and deliver their own work. The focus is running a manageable service business, from prospecting through fulfillment.

Do I need specific software or a team?

No. The process is built around what your system needs to do, and you can apply it in the tools you already use. There is no required course, community, or subscription.

Does it include outreach and sales examples?

Yes. The book and toolkit include outreach messages, follow-up examples, a sales-call structure, and a consistent fictional consultant example. The illustrative figures explain decisions; they are not benchmarks or promised results.

How do I receive my files?

After checkout, your book and toolkit are sent to the email address you use for your purchase. If you need help, contact chip@chipmoreno.com.

Where should I begin?

Read the offer chapter and complete your offer brief. Then use the 30-day plan to choose the next actions for the stage your business is in.

Your next working week, with a clearer structure.

One founder.
A connected system.

Start with a clear offer. Give your next prospect a relevant reason to respond. Give your next client a dependable process.

The Solo Founder System

By Chip Moreno

$29USD · One-time payment

  • 46-page ebook PDF
  • Eight-tool companion toolkit PDF
  • Editable Word toolkit
  • 30-day implementation plan
Get the book

Secure checkout with Stripe · Digital delivery
Applicable taxes calculated at checkout.